Content Personalization Framework for Efficient and Accurate Customer Experience

Overview

It is an AI-based solution framework to help digital marketers automatically analyze all kinds of data and their relations, and provide personalized content delivery to customers. Content personalization framework uses AI and Multi-Modal Knowledge Graph (MMKG) technologies to integrate products and customer information and provides personalized recommendations and content generation to help companies better connect customers and improve customer’s experience.

  • Content Personalization Framework for Efficient and Accurate Customer Experience 0
Research completion
2024
Commercialisation opportunities
IP licensing, Technology co-development
Problem addressed

Personalization is the most important digital marketing trend and needs to cross the whole customer journey: from personalized recommendation to personalized content delivery. Currently, more than 80% of marketers claim creating personalized content is their most significant challenge.

Innovation
  • AI and Multi-Modal Knowledge Graph (MMKG) technologies to integrate products and customer information, including text, images, historical behavior, Spatial-temporal information, etc
  • Personalized recommendations based on graph deep learning algorithms
  • Personalized content generation based on graph analytics algorithms
Key impact
  • Tackles the complexities and time consumption of Pay-Per-Click (PPC) campaign optimization by providing step-by-step, AI-driven recommendations and detailed performance reports.
  • Enables marketers to leverage AI to create and analyse ad banners, streamlining a traditionally labour-intensive process and showcasing a cost-effective deployment of resources and technologies.
  • With the ability to perform real-time data acquisition and processing, as well as context-relevant information extraction, it provides timely and highly relevant insights, which are crucial for digital advertising.
Award
  • Geneva International Exhibition of Inventions 2022 - Silver Medal
Application
  • Multi-Channel Data Acquisition and Real-time Processing
  • Personalized Content Generation and Recommendation
  • AI-Powered Ad Banner Generation and Analysis

Patent

  • US Patent No: US11528232B1 CN Patent No: CN113950671A
  • US Patent No: US12236457B2 CN Patent No: CN116171451
  • US Patent Application No: 18/481,851 CN Patent Application No: 202380012115.X
Enquiry
Related Innovations