Fashion Colour Predictions by Social Media


Artificial-Intelligence-enabled tool that makes real-time, high-accuracy fashion colour trend predictions based on social media data, addressing the need for more timely and useful analytical data on fashion trends and decision making over stock.  

  • Fashion Colour Predictions by Social Media 0
  • Fashion Colour Predictions by Social Media 1
Technical name of innovation
Social Media on Colour Fashion Preferences
Research completion
Commercialisation opportunities
Technology licensing
Problem addressed

Incorrect estimation of consumer trend may result in wrong order volume and overstocking of clothes and thus affecting warehouse inventory, overproduction, or capital turnover. Social media, an important tool to influence consumer behaviour, contains numerous useful data that helps decision-making in the industry to systematically monitor and forecast the shoppers’ colour preference in fashion items.  

  • Development of a mathematic model, to predict garment sales volume precisely and then place production order quantity accordingly in different colours, and reduce the over-stock percentage. 
  • Investigation on the impact of social media data on colour fashion preferences would be conducted. Data would be collected from social media focusing on Hong Kong and Mainland China users
  • Validation of the model would be conducted using real-time social media data and frontline sales data (i.e. sale volume, stock volume, and price etc.) from at least one apparel company on a rolling base in the project period
Key impact
  • Facilitating company to estimate manufacture order volume 
  • Potentially generating fashion trend predictions in terms of colour range, style, and fitting
  • Encouraging new product and business possibilities in both brick-and-mortar and online retail
  • A special prize from National Research Council of Thailand in the 46th International Exhibition of Inventions of Geneva (2018)
  • Gold Medal in the 46th International Exhibition of Inventions of Geneva (2018)
  • Fabric production management
  • Garment merchandising


  • 201810277449.0
The Hong Kong Research Institute of Textiles and Apparel (HKRITA)

Established in 2006, The Hong Kong Research Institute of Textiles and Apparel (HKRITA) is funded by the Innovation and Technology Commission of the HKSAR government, and hosted by The Hong Kong Polytechnic University. 

HKRITA has achieved research deliverables over the years around our research clusters targeting in sustainability, industry advancement and social benefits through our centre-owned research teams and laboratories as well as collaborations with industry partners and institutions.