Mixi: Best-in-class Precise Fashion Attribute and Colour Recognition System

AiDLab
Overview

Mixi is an AI-based fine-grained fashion attribute and colour recognition tool that can be used for both online shopping platforms and bricks and mortar stores. Mixi allows customers to easily find fashion items that possess their preferred fashion attributes and colours.

  • Mixi: Best-in-class Precise Fashion Attribute and Colour Recognition System 0
  • Mixi: Best-in-class Precise Fashion Attribute and Colour Recognition System 1
Commercialisation opportunities
non-exclusive licensing;
Problem addressed

Current online shopping websites fail to offer precise or fine-grained fashion attribute and colour searching or filters. The lack of professional fashion knowledges lead to inaccurate labelling and retrieving result, and for colours, the average number of colour category of mainstream online shopping websites is less than 20. The maximum number is no more than 100 which is far below than the actual number of colour existing on apparel items.

Innovation
  • An effective AI intelligent tool that facilitates accurate product search and auto tagging by automatically recognising the fashion attribute and colour in uploaded fashion images.
  • A precise, customisable and flexible fashion attribute and colour search tool that can accurately distinguish more than 250 fashion attributes and more than 2,300 colours. It can identify and unify similar colours that are difficult to distinguish with the naked eye.
  • Support customisation by working with company's own database and accept images of apparel, apparel on model or image with background, accessories, and street photos.
Key impact
  • Drive sales by enabling shoppers to easily find the products in their desired attributes or colours within the shortest amount of time.
  • Fashion brands can get more data for popular attributes or colours & product recommendations.
  • Fashion brands can exhibit their products online based on precise attributes or colour grouping.
  • Identify popular and trending proudcts or colours through data-driven analysis to facilitate promotion strategy.
Application
  • An AI-based fine-grained fashion attribute and colour recognition tool that can be used for both online shopping platforms and bricks and mortar stores.
  • Online shoppers can easily find the products in their desired fashion attribute or colours within the shortest amount of time by searching, filterings or upload an image.
  • Fashion brands can exhibit their products online based on precise attributes or colour grouping.
  • Identify popular and trending proudcts or colours through data-driven analysis to facilitate promotion strategy.

Patent

  • Color Unit Determination Method, Device, Electronic Device and Storage Medium (Patent App. No.: CN 202210393606)

AiDLab is the first research platform that focuses on the integration of Artificial Intelligence (AI) with design. It was jointly established by The Hong Kong Polytechnic University (PolyU) and the Royal College of Art (RCA) in the UK, and is funded by the HKSAR Government under the InnoHK Research Clusters. Located at the Hong Kong Science Park, AiDLab has established a new creative cluster of AI in design and is in a leading position internationally to conduct interdisciplinary research in three thematic programmes: Ergonomic and Inclusive Design, Innovation in Product and Service Design, and Intelligent Fashion Design and Quality Control, that drives innovation and sustainability, and makes a positive impact on both industry and society.

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